Each year, Oscar Mayer hires a team of ambassadors to travel the country in the Wienermobile. The Wienermobile had a ton of fans but no website. As part of Oscar Mayer's site overhaul, I designed the Wienermobile homepage.
To create a responsive homepage for the Winermobile. The page should include sections for following the Wienermobile, application for becoming a Winermobile driver, Wienermobile gear for purchase, and the Wienermobile app download.
My goal for the Wienermobile page was to make it informative and fun. I worked with our UX designer who created these wireframes. Some of our UX elements include:
- Social Sharing allows users to share details about the Wienermobile.
- Interactive Wienermobile The focus of engagement upon landing is a playful image of a Wienermobile. Upon rollover of hotspots (or tap in mobile), the user can bring up fun factoids about the Wienermobile.
- Anchor Links Callouts drive user to anchors for different sections of the page that address different questions and ideas of Wienermobile fans.
Client: Oscar Mayer
My Role: Art Director & Designer