Wienermobile Homepage

 

CHALLENGE

Each year, Oscar Mayer hires a team of ambassadors to travel the country in the Wienermobile. The Wienermobile had a ton of fans but no website. As part of Oscar Mayer's site overhaul, I designed the Wienermobile homepage.

 

GOAL

To create a responsive homepage for the Winermobile. The page should include sections for following the Wienermobile, application for becoming a Winermobile driver, Wienermobile gear for purchase, and the Wienermobile app download.

 
 
 
 
 
 
 

 

Wireframes

My goal for the Wienermobile page was to make it informative and fun. I worked with our UX designer who created these wireframes. Some of our UX elements include:

 
  • Social Sharing allows users to share details about the Wienermobile.
  • Interactive Wienermobile The focus of engagement upon landing is a playful image of a Wienermobile. Upon rollover of hotspots (or tap in mobile), the user can bring up fun factoids about the Wienermobile.
  • Anchor Links Callouts drive user to anchors for different sections of the page that address different questions and ideas of Wienermobile fans.
 
 
 

Design Elements

 
 
 
 

Wienermobile Page

 
 
 

Credits

Client: Oscar Mayer
Agency: 360i
My Role: Art Director & Designer