After consolidating all of its regional advertising messaging into one global message ("Make History"), JimBeam.com needed a refresh.
Update Jim Beam's online presence (their website & digital advertising) to reflect the new global message and brand look & feel.
Below are a few examples of the "Make History" campaign ads. These ads were displayed in print, out-of-home, and digital billboards.
WEBSITE DESIGN CONCEPTS
Bourbon Landing Pages
Here are some of the site design concepts for JimBeam.com. Jim Beam offers a variety of different bourbons, each with a unique flavor. I designed each page to reflect the distinct flavor and personality of each bourbon, while keeping a cohesive look and feel.
At The End...
Jim Beam decided not to update their website. However, they continue to use the "Make History" tagline and messaging for all global advertising.
Client: Jim Beam
My Role: Designer