Jim Beam

 

CHALLENGE

After consolidating all of its regional advertising messaging into one global message ("Make History"), JimBeam.com needed a refresh.

 

GOAL

Update Jim Beam's online presence (their website & digital advertising) to reflect the new global message and brand look & feel.

 
 
 

 
 

Campaign Ads

Below are a few examples of the "Make History" campaign ads. These ads were displayed in print, out-of-home, and digital billboards.

 
 
 

 

WEBSITE DESIGN CONCEPTS

Bourbon Landing Pages

 

Here are some of the site design concepts for JimBeam.com. Jim Beam offers a variety of different bourbons, each with a unique flavor. I designed each page to reflect the distinct flavor and personality of each bourbon, while keeping a cohesive look and feel.

 
hero.png
 

At The End...

 

Jim Beam decided not to update their website. However, they continue to use the "Make History" tagline and messaging for all global advertising.

 
 

 

Credits

Client: Jim Beam
Agency: StrawberryFrog
My Role: Designer